This is a critical period in history for the very notion of Greek Fraternity nationally, and a defining moment for Phi Kappa Theta. Our Fraternity finds itself in the cross-hairs of a shifting public perception and profound skepticism of Greek Life, the inspection and interrogation of Greek practices and performance among higher education scholars and leaders, and the questioning of the value of Greek membership by an increasing percentage of undergraduate college students.

In the not-so-distant future, the idea of Fraternity on college campuses in America will change. This is most certain. Undoubtedly, some national Greek organizations will strongly resist these changes until institutional and/or legal mandates are forced upon them. However, there will be those few innovative Greek communities steered by a team of extraordinary leaders who possess the vision and resolve to proactively create a brighter future in advance of the wave of the inevitable demands and decrees of external authorities.

Phi Kappa Theta is committed to leading the way in charting a different and more positive course, with the expectation that several other Greek organizations will soon follow our example. As trailblazers and revolutionaries during this turbulent and unpredictable era, we are committed to carving out a dynamic future for our Fraternity as we recommit ourselves to recruiting and retaining the best and brightest members who embrace our mission, exemplify our vision, embody our motto, and engage with each of our five developmental areas with passionate intentionality.

Consequently, we have expanded our partnership with Dr. Michael Brown of DMB Coaching and his team of curriculum writers, consultants, and life coaches who will assist us in conceptualizing and creating a new paradigm of recruitment that is imaginative, innovative, and extremely instructive.

This important initiative intends to address:

1. the difficulties all fraternities are facing within this national cultural context.

2. the deficiencies of irrelevant and impractical strategies of attracting dynamic brothers who will stand the test of time and fulfill their obligations as lifetime members.

The weekend will include the following modules designed to guide both the collegiate brothers and the alumni coaches to build a more effective recruitment culture at their respective chapters and host institutions:

1. Imagine & Idealize

2. Interrupt & investigate

3. Imitate & Import

4. Implement (Phase 1) - Ignite & Incite the Membership

5. Implement (Phase 2) - Interact & Impress Campus Constituents

6. Implement (Phase 3) - Invite & Involve New Members

7. Improve & Increase